GS Diamonds

Proud to be an Australian owned family business

40

Years' Experience

30k+

Bespoke Designs

100k+

Happy Australians

1800+

Excellent reviews

40 Years’ Expertise

Trusted since 1986

Proudly Australian

Family Jeweller

Custom Design

Create a piece that feels uniquely yours

Expert Guidance

In-store, online & phone support 8AM-11PM

30-Day Money-Back Guarantee

Buy with confidence

Free Shipping

Australia-wide on all orders

Certified Diamonds

Carefully sourced & independently graded

A family-run business with over 40 years’ experience in the design and diamond industry.

The Kindle & The Breakthrough
1986 – 2000

The GS Diamonds story began in the late 1980s inside a humble backyard garage in Earlwood. Driven by...

Growth, Drive & Resilience
2000 – 2010

With a rapidly growing reputation for design excellence, the business expanded into Sydney’s iconic...

Evolution & Personal Triumphs
2010 – 2020

As the global jewellery market began to rapidly shift online, our insight and vision aligned with th...

A Legacy of People & Moments
2020 - Today

Today, GS Diamonds stands proudly as one of Australia’s most successful jewellery businesses, but ou...

The Kindle & The Breakthrough

1986 – 2000

The Kindle & The Breakthrough

The GS Diamonds story began in the late 1980s inside a humble backyard garage in Earlwood. Driven by intuition and a newly discovered passion, our founder, Tony Tsiamis, cultivated his craft alongside his mother, who brought in our very first clients (while dodging the family’s notoriously protective pet rooster!). In the early '90s, Tony was joined by his wife, Julia, and together they worked around the clock. Their relentless dedication was rewarded with a life-changing triumph in 1994: winning the prestigious Argyle Jewellery Design Award for their innovative umbrella earrings. This milestone gave them the confidence to step out of the garage and open their very first retail boutique in Bexley.

Growth, Drive & Resilience

2000 – 2010

Growth, Drive & Resilience

With a rapidly growing reputation for design excellence, the business expanded into Sydney’s iconic Queen Victoria Building (QVB) in 1996, which would eventually become our beloved flagship showroom. While business thrived, this decade also tested the family’s resolve. Following a series of critical security and safety concerns at our suburban storefronts, we had to make the difficult but necessary decision to close those locations to protect our team and family. Yet, through these testing times, we refused to look back. We poured our hearts into the QVB showroom, relying on the unwavering foundations of genuine service, deep trust, and community relationships to carry us forward.

Evolution & Personal Triumphs

2010 – 2020

Evolution & Personal Triumphs

As the global jewellery market began to rapidly shift online, our insight and vision aligned with the shift. It was time to evolve. We entered a new era of transformation while also welcoming the next generation – Tony & Julia’s son Peter, alongside our General Manager Panos, into the business leadership to scale the brand into a nationwide digital and retail presence. Amidst this pivotal expansion, the family faced its most profound private trial yet as Tony navigated an unexpected health challenge. United by love and a lifetime of resilience, they pushed through the storm together, proving that a business built on family and sacrifice cannot be shaken.

A Legacy of People & Moments

2020 - Today

A Legacy of People & Moments

Today, GS Diamonds stands proudly as one of Australia’s most successful jewellery businesses, but our core remains completely unchanged. From our workshop artisans to our digital and showroom teams, we are still fueled by that same backyard-workshop passion from forty years ago. More than anything, this journey belongs to you. We are deeply honoured to be a multi-generational family business trusted by generations of clients to mark life’s most beautiful milestones; your proposals, your weddings, and your anniversaries. We don't just craft fine jewellery; we cherish the legacy of the people, the moments, and the love stories that connect us all.

Our Commitment

to You

Manufacturing expertise

Manufacturing expertise

A dedicated workshop, where master jewellers bring forty years of award-winning design heritage to life.

Quality standards

Quality standards

Our exacting quality control team reviews every diamond, setting, and finished piece to ensure it meets our uncompromising benchmarks for perfection. From the first design sketch to the final quality inspection, every stage is approached with precision and care.

Diamond sourcing philosophy

Diamond sourcing philosophy

A premium selection of ethically sourced, GIA and IGI certified loose diamonds chosen for their exceptional quality, sourced directly from international manufacturers, eliminating unnecessary markups

Crafting tomorrow, together

Crafting tomorrow, together

For over 40 years, we've had the privilege of celebrating life's most meaningful moments. As we look ahead, our commitment to exceptional craftsmanship, genuine relationships, and timeless jewellery remains stronger than ever. Thank you for being part of our journey.

Our team of experts

Behind every GS Diamonds piece is a team of passionate professionals dedicated to exceptional craftsmanship and personalised service. From diamond specialists to master jewellers, we're here to help you celebrate life's most meaningful moments.

Design Experts

Master Jewellers

Diamond Consultants

Jewellery Specialists

Customer Experience Team

Operations Team

Our showrooms

Our customers love us

From timeless proposals to treasured anniversaries, our clients share stories that sparkle as brightly as our diamonds.

Most asked questions

FAQs
or Book your appointment

Real stories from our customers

A closer look at our latest designs, behind-the-scenes moments, and the milestones our customers trust us to be part of.

Follow us