WHEN IT COMES TO BUYING THE PERFECT DIAMOND, QUALITY IS A NON-NEGOTIABLE
Do your research and don’t buy from just anyone. Your retailer should be able to provide you with any and all required information and/or education.
- Conflict-free diamonds: buy from retailers who deal only in ethically-sourced stones from legitimate sources that are in compliance with United Nations resolutions.
- Happy customers: find a retailer who has positive customer reviews and feedback, and who stands out for exceptional customer satisfaction
- Good refund policy: look for a fair refund and exchange policy, or guarantee.
Diamond grading reports: only buy diamonds that are accompanied by a grading report from the GIA.
- User-friendly website: an easy-to-use website means the retailer cares enough to ensure their customers’ shopping experience is a good one.